**Find the pipeline you already own.** --- Most growing companies are sitting on revenue they can't see: customers who are about to go quiet, a referral channel that converts at twice the rate of everything else, ad and list spend that has never produced a closed deal. The proof is already in the CRM, the billing system, and the marketing tools. It has just never been read back. That read-back is where every atalbo engagement starts. --- ## Start here: the Hidden Pipeline Audit > [!abstract] Two weeks, fixed price, you keep everything. > I connect your CRM, billing, and marketing data into a modern warehouse, model it with the same discipline I used at dbt Labs, and hand you three things: a findings memo with a dollar figure on each play, a ranked list of what to do first, and the Hex notebook behind every number so your team can keep asking questions. > > Typical findings: the five accounts about to slip, the one-and-done customers nobody followed up with, the channel that actually closes, the spend that doesn't. For a Nashville charter operator this year, referred customers converted at twice the rate of everyone else, and a paid contact database had produced almost nothing. --- ## Then, whatever the findings call for > [!abstract] Data engineering and pipelines > Keep the sources flowing: managed connectors, a cloud warehouse sized for a mid-market business, nightly refresh, tested and documented models. One monthly line item instead of four vendor relationships. > [!abstract] Modeling and analytics > A metrics layer your whole team agrees on, with the analysis delivered in Hex notebooks you can open, edit, and share. Fractional analytics on retainer when the questions keep coming. > [!abstract] Digital ads with the loop closed > I ran LinkedIn and Google Ads hands-on for six years, then spent the years after building the attribution models that say what actually worked. Put the money where the read-back says it closes, and wire the results back so the next read-back is sharper. > [!abstract] AI and RevOps systems > The findings turned into things that run on their own: slip and churn alerts in the inbox, a weekly plain-English digest, prospect engines that rank who to call from public records and land verified contacts in your CRM every night. --- ## How engagements work | Step | What you get | |------|-------------| | **Hidden Pipeline Audit** | Connected data, findings memo, ranked plays, Hex notebook. Two weeks, fixed price. | | **Build** | The pipelines, models, campaigns, or systems the findings call for. Scoped and priced per project. | | **Retained** | A fractional analytics and operations partner: models maintained, new questions answered, systems tuned. Monthly. | No open-ended retainers until the audit has proven value. --- ## Who I work with Owner-led services companies, usually $10M to $75M in revenue, that: - Run a sales team on Salesforce or HubSpot with at least a year of history - Spend on lead-gen, lists, ads, or conferences without a clear line to closed deals - Report from CRM exports in spreadsheets - Want a data partner, not a data hire --- > [!tip] Interested? > [[Let's Connect|Book a 30-minute call →]] or find me on [LinkedIn](https://www.linkedin.com/in/alexdata/).