Selected case studies from analytics engineering, marketing analytics, and consulting engagements. Details are generalized to protect proprietary and client information. --- > [!abstract] [[projects/BI Platform Migration|Enterprise BI Platform Migration]] > Led a company-wide migration from a legacy BI tool to a modern analytics platform under a hard deadline. Owned migration planning, data model redesign, stakeholder training, and rollout strategy across global marketing teams. > > **Key challenges:** Legacy logic discrepancies, multi-team coordination, maintaining reporting continuity during cutover. > [!abstract] [[projects/Pipeline Forecasting|Marketing Pipeline Forecasting Model]] > Built a pipeline forecasting model from scratch to support quarterly and annual revenue planning. The model uses historical conversion rates, time-lag analysis, and cohort-based projections to predict pipeline generation. > > **Key challenges:** Sparse historical data, shifting funnel definitions, aligning model outputs with finance expectations. > [!abstract] [[projects/Attribution Modeling|Multi-Touch Attribution & Campaign Analytics]] > Designed an attribution framework to measure marketing's influence on pipeline across sourced and influenced dimensions. Built the underlying data models and reporting layer to give campaign managers clear, actionable performance data. > > **Key challenges:** Defining touchpoint credit allocation, reconciling CRM and marketing automation data, handling multi-quarter deal cycles. > [!abstract] [[projects/Semantic Layer Design|Semantic Layer & Metrics Architecture]] > Architected a dbt-powered semantic layer to standardize metric definitions across the marketing organization. Eliminated conflicting KPI definitions and enabled self-serve analytics for non-technical stakeholders. > > **Key challenges:** Getting cross-functional agreement on metric definitions, balancing flexibility with governance, designing for Snowflake performance. > [!abstract] [[projects/Claude Workflow Automation|Personal Productivity System with Claude Code]] > Built a personal workflow automation system using Claude Code as the orchestration layer. The system manages task extraction from meetings, project synchronization with Notion, conversation logging, and multi-source data synthesis - all triggered through natural language commands. > > **Key challenges:** Designing for LLM context limits, building reliable state management across sessions, creating workflows that are both automated and auditable.